A survey by Suneva Medical was recently published and it showed that people are changing the way they make decisions about buying plastic surgery procedures. The economic downturn hasn’t slowed down the plastic surgery industry, but it has made people more careful about what they buy.
The survey asked 160 medical practices about patient behavior and the results showed that patients are trending toward buying procedures that last a long time. It’s not surprising that people are being safer with their money given the condition of the economy, but it’s clear that plastic surgery is very important to people because they are not willing to give it up no matter how shaky things are. People are willing to pay big bucks so long as they get bang for that buck.
In general, practices surveyed said that patients were more concerned with the outcome of their procedure than the price. We think our patients have the same sensibility. Quality is so important when it comes to surgery because it’s modifying your body, one of the only products guaranteed to last a lifetime.